FACT: 97% of consumers now use the Internet when researching the products and services they want to purchase.

The first place to start with your Social Media Footprint is a blog. You may not have viewed a blog as a social media. Your blog is a place where you can express yourself, principles, purpose, training and just about anything you want [...]]]>

Yes Your Blog is a Social Media Site !

The first place to start with your Social Media Footprint is a blog. You may not have viewed a blog as a social media. Your blog is a place where you can express yourself, principles, purpose, training and just about anything you want your audience to know about you or your business and it gives your guests a place to comment, ask questions and get to know you and your business better. Your blog can be used as an interactive website, a place to educate your guests, and a place to give them information, gifts or discounts of some sort for their name and email.  It could be a newsletter, report, e-book, educational video series, webinar, free membership to something or an incentive like a discount on products or services.

Can you see how your blog will fit perfectly into your social media? View your blog like your home or business office online where you can entertain, train, educate and serve the need of your guest, client or customer, develop a relationship and even do business. So, is your blog a social media? It better be because it is just like inviting a potential customer or client to your office.

You will want your blog web address to be keyword loaded with the words people would search with to find your business. This will make all the difference for ranking with the search engines. For example, say you are a plumber and the name of your business is Drain Master. When people are searching for a plumber online they are not searching the term or word “Drain Master”. They will be searching for “Plumber Altanta” or whatever local area they are in and plumber.  So “drainmaster.com” would not get found as well as “youratlantaplumber.com”. So always start by keyword loading your web address. We will go into more detail later on keyword research and how to use the google keyword tool. Just remember to put your location and what service you offer in the web address for your blog.

So now you have a web address (url) that is keyword loaded for your business and location. This is where most people really miss the mark and why they do not get results. The pages and posts on your blog must be optimized for the best results. This means there must be a good percentage of keywords on your pages or posts. Starting with the “headers”, there are three to be concerned with and that are H1, H2, H3. The number just refers to the size. All three must be on the page and the content must have enough keywords or you will not rank in a competitive market. Optimization is a skill that must be learned and we use software that’s helps us get the best results. We will be training you on the software and how to optimize your pages and post in another video.

A blog site is not static and must have new content added to it daily or weekly. Your blog is the place you will be diving traffic to from the internet searches, social medias, video, article, podcasts, bookmark sites, emails and other websites. Your blog site your personal social media that you control and  is where you will capture your potential client or customer information, communicate with them what you have to offer, and educate them about your business. Think of it like this, you meet people on the social media sites, remember they are not designed for selling, and you deepen the conversation and relationship on your blog website. This is where the sale may come from and sales happen when you are liked, trusted and have given enough information to satisfy your customers need.

It is not easy to know who how to get set up and start using social media for business and for this reason we have designed a course just for small business called Main Street Social Media Tool Box. We are putting the final touches on the course and don’t want to leave anything out. We need your help with any question you have. Just go to Main Street Social Media Tool Box and submit your question and possibly win the course before we launch.

So if you found this helpful, make sure to get our FREE Social Media White Paper Report on How Small Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe. You may also request a Free Personal Social Media Influence score.

Here is what you will learn from our Social Media report:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to Social Media Power Consulting

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link Social Media Power Consulting Services and check out the social media services. We offer full service social media marketing and consulting.

I want to start our first lesson with the Social Media Mind Set that is imperative for doing business online. And if you are not adopting this mind set and implementing online social media strategies for [...]]]>

What is the Mindset to have for Social Media Success?

Mind Set for Social Media Success

I want to start our first lesson with the Social Media Mind Set that is imperative for doing business online. And if you are not adopting this mind set and implementing online social media strategies for your business now, you may not be doing much business within the next 5 years. I will go into statistics later but I must say if you’re in business the majority of your clients and customers are already online with social media. It time you were there to.

Most people believe that social media is for kids or people talking about useless things. Truth is you can certainly find plenty of kids and posts about dogs, babies and all the fuzzies. Social media is a great way for families and friends to stay in touch and connected but I want to focus more on how to use social media for business, growing and building a following and client base.

Have you ever been to one of those chamber of commerce networking events or parties? Do you ever notice that people look around the room, introduce themselves to a few new people and towards the end of the evening they gravitate to their particular crowd or group, where they feel comfortable and share the same or similar interest? Think of social media networking in the same way. The only difference is the audience is much larger, there is no closing time or time limit, you can float in and out of circles easily and you never have to leave home to do it.

Now the average person on Facebook has around 140 friends and some have many more. They have so many they create fan pages for the overload. This means your audience can rapidly grow and many people will see your post on others pages. You will want to find groups that interest you and as you share with the groups you will naturally meet others, make new friends and grow your following. Say you are a dentist and love boating and fishing and you live in Florida. Well this is the type of social media groups you can search for. As you share and become known in the group, others will visit your page and your friend list and likes will grow. When you share about yourself what you do and what you love it is very likely that another boating enthusiast may see you are a dentist or one of their friends. Next thing you know is you have another patient, all just because they liked your posts, comments, videos, blogs, somewhat know you or know someone who does and they need a dentist. There you are.

That is the Mindset for Social Media Success

There are many social media networks that will serve you greatly. Don’t try to get on all of them. The ones we recommend starting with are YouTube, Facebook, Linkedin and Twitter. These are the largest and really the only ones I give a lot of attention to. I have joined others but prefer to focus on a few. You will find that is all you will need. Nice part is you can link them all together and cross share on each network. We will go into more detail on each of these later.

So I hope that you can see now the potential and power of social media. As you are keeping up with friends, family and business associates many other people are seeing you and who knows when they will need your service or product. You don’t have to sell on the social media networks as a matter of fact that will not work. It is for networking and making yourself and what you do available for those who are looking. Like I said, think of social media as a huge networking event that never ends and has unlimited new people coming through the door.

Now remember don’t try and sell on the social media networks. Trust me you don’t want to be that guy or gal at the networking event that shoves their card in everyone face trying to push their product or service. That’s the last person I want to buy from or do business with. Be friendly, keep conversation interesting and light and business will come to you automatically. Like any relationship, show genuine interest in others and if you are not interested in someone just move on because a new person just walked through the door.

It is not easy to know who how to get set up and start using social media for business and for this reason we have designed a course just for small business called Main Street Social Media Tool Box.  We are putting the final touches on the course and don’t want to leave anything out. We need your help with any question you have. Just go to Main Street Social Media Tool Box and submit your question and possibly win the course before we launch.

So if you found this helpful, make sure to get our FREE Social Media White Paper Report on How Small Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe. You may also request a Free Personal Social Media Influence score.

Here is what you will learn from our Social Media report:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to Social Media Power Consulting

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link Social Media Power Consulting Services and check out the social media services. We offer full service social media marketing and consulting.

This [...]]]>

People ask me what we do here at Social Media Power.

My name is Robert Stewart and I am one on the two guys that own Social Media Power. We are online, web video and social media consultants and what our team and us do is simple get you targeted customers online.

This is a series of three short videos. They will explain in a little detail what we do to get more online customers for your business.

This is Part 1 of our three part series title

Blueprint – Social Media and Online Marketing Strategy and Planning

When working with our clients we first develop a blueprint that will leverage the online, social media and mobile platforms.

First we much find out where you are, where you need to be and how strong your online and social media influence is. We run a diagnostic of your companies online and social media presence and it produces an influence score that show us where you are at now, where you need to be and from this we develop a plan to get you there. This plan will include your presence in the organic search engine results and major search engines, basic listings in many local search and online yellow page sites and listings in many local directory sites. The report gives us additional information and a snap shot of any reviews.

Second step is the keyword research. We research for the perfect keywords for your business. This not only finds the keywords that will relate to your business but the keywords in relation to the searches that people use that want to buy your service or product. The purpose is to drive qualified leads, customers and clients to your business.

After this we will secure a keyword loaded web address and Gmail account for your business that we will use to create your website.

You may already have a website and that is fine. The website we create for your business will be a Google friendly site that is optimized and keyword loaded. It will have a welcome video with call to action and a thank you video. The website is directly connected to a WordPress blog. It will have a contact form for lead capture that offer a free report, coupon, or some offer in exchange for their email address. Your site will provide a lead follow-up system and local number for text. It will follow-up with email, text, voice or direct to voice messaging. You can employ all or one, whatever suits your business.

So lets sum up your Social Media and Online Marketing Blueprint. What we call Phase One

1. Run Influence Report and form Strategy to get you seen and indexed in the directories and by the search engines.
2. Keyword Research to drive targeted traffic to your business
3. Keyword loaded web address and Google account for your website.
4. Free offer, report, coupon ect…
5. Interactive Google Friendly website with Welcome Video, Lead capture, local number, and Automated Follow-up System.

Phase 1 is the foundation. It is you initial online and social media presence. We get you out there, we get you optimized, get you seen and set up to communicate, build relationship increase your customer base. Now you are ready to integrate Social Media and get more customers, clients, leads and fans.

Phase 2 is your Footprint your Social Media set-up and branding. Learn about this in our next Video Blog. Our purpose is to help you understand what is required to build a successful online

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

Here is what you will learn in our social media report;

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

2 billion tweets monthly

145 million registered users

300,000account sign-ups daily

• 85.3% of all Twitter users post less than one update/day

• 21% of users have never posted a Tweet

• 93.6% of users have less than 100 followers, while 92.4% follow [...]]]>

Social Media Stats for Twitter…

70 million tweets daily

2 billion tweets monthly

145 million registered users

300,000account sign-ups daily

• 85.3% of all Twitter users post less than one update/day

• 21% of users have never posted a Tweet

• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people

• 5% of Twitter users account for 75% of all activity New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009

. More than 50% of all social media updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.

• There are more women on Twitter (53%) than men (47%)

• Of the people who identify themselves as social media marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

This is just one reason Social Media matters. Even if Twitter is not your favorite social media, you can’t afford to leave it out.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.
• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.

YouTube users are broad in age range, 18-55, evenly divided between males and females, [...]]]>

Social Media Stats for YouTube…

People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.

YouTube users are broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of our users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. With such a large and diverse user base, YouTube offers something for everyone.

If you are missing out on YouTube as a social media source for business , you are missing the boat!

Is your business positioned to profit from Social Media?

Watch this video on “Why YouTube Matters in Social Media”

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.
• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

Savvy Networkers (9 million+) have the most connections (61 on average) and are more likely than other segments to use LinkedIn for [...]]]>

LinkedIn Matters and here are the Social Media Stats!

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

Savvy Networkers (9 million+) have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching.

They have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description.
Communication: Senior Executives” (est. 8.4 million) are somewhat less tech savvy and are using LinkedIn to connect to their existing corporate networks.

They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections. Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate.

6.6 million users are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections). These people have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description.

6.1 million users may be working, but are open and looking for other job options often on CareerBuilder.com, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal interests.

* Most users connect to people they know, including those they’ve met only over the phone
* Users like the professional and business oriented look and feel of LinkedIn compared to other SNS
* Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above)
* The majority (66%) are decision makers or have influence in the purchase decisions at their companies (decision makers also tend to be more active on LinkedIn)
* And perhaps most interestingly, the greater the number of connections the greater the likelihood of higher personal income – those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!

According to Nielsen, LinkedIn grew a whopping 319 percent since last year (2007).

This could be a direct result of the growth of social media networking sites into demographics that traditionally stay away from social networking.

These stats come from http://socialmediastatistics.wikidot.com/linkedin.

What it tells me is that LinkedIn is the place where alot of business can begin. You will want to position yourself on LinkedIn and grow you network it could be the most advantageous move you can make right now.

Is your business positioned to profit from Social Media?

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.
• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

One big issue that’s come up is the fact that customers and competitors can do a lot of damage to a business very quickly by using social media to spread negative rumors and reports about the business. Businesses are struggling to figure out [...]]]>

How to deal with negatives using social media?

One big issue that’s come up is the fact that customers and competitors can do a lot of damage to a business very quickly by using social media to spread negative rumors and reports about the business. Businesses are struggling to figure out how to monitor and respond to such issues in an effective manner.

There is a lot to think about and deal with as a social media manager. There are Facebook postings, business profiles, article directories, blog postings, basically a whole world of things that you have to keep in mind and stay on top of.

It is important to make sure you think about  the negative comments and postings that may come from outside sources. Learning how to effectively combat these blemishes to your client’s business can mean the difference between an average social media presence and a highly effective one.

With social media, integrity is everything. Bring value to the marketplace and great customer service and you will be successful. A few negative comments will even make you business feel more authentic…and you can then comment back and address the issue. This demonstrates very high integrity and responsibility and is the foundation principle to building a strong social media tribe. By addressing the negative comment, and attempting to resolve the problem, you have accomplished two things.  First, you have demonstrated openness, fairness and professionalism when dealing with the general public. Also, there is the potential that you could win back a lost customer for your client. Being authentic and transparent in social media wins trust and builds relations.

Of course on the social media scene, there are some cases where the comment or posting might simply be spam, advertising, or just nonsense. Hyperlinks in the comments of a blog leading back to another, non affiliated website is a great example of this.  In these cases, the best approach is to simply delete the postings, and block the person from posting if necessary. Some things just need to be deleted and this is actually how you can clean up  social media.

If you found this helpful, make sure to get my FREE White Paper on How Businesses are Leveraging New Internet Marketing Platforms Like Web Video, Social Media and Mobile Phone to Acquire Customers and Build a Supportive Community and Tribe.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

This is a very young area of an already-young aspect of marketing and yet it’s highly relevant and important today. Smartphones, geolocation services and mobile social networking sites are all increasingly available and popular. Businesses are wondering what the mobile social [...]]]>

What’s the next thing in Mobile Marketing & Social Media Marketing?

This is a very young area of an already-young aspect of marketing and yet it’s highly relevant and important today. Smartphones, geolocation services and mobile social networking sites are all increasingly available and popular. Businesses are wondering what the mobile social media marketing trends are going to be in the next year or so and how to jump on those trends before everyone else does. 99% to 100% of all people read their texts and listen to their Voice Mail vs. email. You do the math! We cover this in our White Paper.

It seems like the one question I inevitably get from people around the country is, “What’s next in Social Media and what about those Mobile Texting services?” .
Instead of worrying about whether or not Linkedin or Foursquare is the next big thing, I think social media marketers, public relations professionals and communicators should focus on the technology. The networks and applications won’t change much. Sure, you need to watch them, understand them, and find ways to communicate and provide value to those communities because they will only continue to grow.

If I had to pick just one “next big thing” in the way social media is evolving, I would say that it’s already happening and it’s mobile marketing along with social media marketing. Smart phones happened fast. Everyone reads their texts and listens to their messages. There are new apps for just about everything and with iphone and smart phones your social media is right at your fingertip and the Platform growth is unlimited.

Web development was the next big thing in 1998. Community development was the next big thing in 2008. Mobile development is the next big thing now, and it’s already happening.

Now it’s your turn. What do you think is next in social media? Is mobile it or is it something else? As always, the comments are yours. Thats whats make it social media.

If you found this helpful, make sure to get my FREE White Paper on How Businesses are Leveraging New Internet Marketing Platforms Like Web Video, Social Media and Mobile Phone to Acquire Customers and Build a Supportive Community and Tribe.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

If the direction doesn’t come from the very top, managers, despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into [...]]]>

“Get Management On Board for Social Media Success”

If the direction doesn’t come from the very top, managers, despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture.

Willingness to change is the new bottom line for every business today. Social media is the new word of mouth, but top management has to buy in before change can begin.

When management realizes the biggest benefit is the way customers and associates have interacted directly with each other via our social media pages. It’s great to see how willing people are to step in and help each other out. Social media pages when done right will feel like a community of people. This is why your company is out there using social media to begin with. No matter what business you are in your customers are using social media. The more you integrate social media the more opportunities you have to get customers, referrals and build long lasting social media relationships with them and build trust that generates more business. Social media is not part of your marketing plan you want to leave out, it just may be crucial to your companies success now and into the future
If you found this helpful, make sure to get my FREE White Paper on How Businesses are Leveraging New Internet Marketing Platforms Like Web Video, Social Media and Mobile Phone to Acquire Customers and Build a Supportive Community and Tribe.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

In most big companies, IT, digital, marketing and sales not only don’t work together, they compete with each other. Until they start collaborating as a team, they will not succeed in social media.

A company that hasn’t learned to listen to [...]]]>

Social Media Is An Unlimited Mastermind and Collaboration Is A Must!

In most big companies, IT, digital, marketing and sales not only don’t work together, they compete with each other. Until they start collaborating as a team, they will not succeed in social media.

A company that hasn’t learned to listen to its own employees, and encourage them to collaborate internally, is not likely to succeed in integrating social media tools into its marketing mix, no matter what agency or consultant they hire.

Social media can be applied to an infinite number of purposes and solve an infinite number of problems. The medium is not limited by technology, speed, or logistics. The only limitation an enterprise could have is the degree of expansion of the human imagination. This brings us again to collaboration or mastermind.

The wealthiest most successful people and businesses in the world rely on the mastermind. Form a mastermind in your company with your online, social media and traditional marketing as well as management.  You will tap into the master ideas, planning and strategies and your company will be filled with a new success and expansion you in your own mind alone could have never dreamed.

Now that social media is available your mastermind is not confined within the company but can expand to your potential clients and customers. Do not let your company get bogged down. We live in a social world and your greatest success will come from collaborating with and masterminding your social media.

If you found this helpful, make sure to get my FREE White Paper on How Businesses are Leveraging New Internet Marketing Platforms Like Web Video, Social Media and Mobile Phone to Acquire Customers and Build a Supportive Community and Tribe.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

Don’t expect overnight success. Sure there are videos that go viral, contests that attract a lot of buzz, and Facebook pages that get a lot of fans. But what comes after those efforts? When the tools change or evolve (and they surely will) how [...]]]>

Should I Expect Overnight Success With Social Media?

Don’t expect overnight success. Sure there are videos that go viral, contests that attract a lot of buzz, and Facebook pages that get a lot of fans. But what comes after those efforts? When the tools change or evolve (and they surely will) how will social media fit into your company’s overall strategy and help it reach long-term goals?

Once you have created the community, listen to it. Base your strategy on what you discover through through your community. Doing so will help build customer trust and loyalty.

Social media is about building relationships and trust. This takes some time but the rewards are great and if you run your business with integrity referrals can be huge. Social Media marketing is the new Word Of Mouth and the most powerful networking tool at your finger tips.

If you found this helpful, make sure to get my FREE White Paper on How Businesses are Leveraging New Internet Marketing Platforms Like Web Video, Social Media and Mobile Phone to Acquire Customers and Build a Supportive Community and Tribe.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

Businesses are trying to determine whether it makes sense to hire someone to do their “Social Media Marketing” in-house. If so, should that person be a part-time or full-time employee? If not, should the social media work be outsourced to a [...]]]>

The Big Question, Should social media be done in-house or outsourced?

Businesses are trying to determine whether it makes sense to hire someone to do their “Social Media Marketing” in-house. If so, should that person be a part-time or full-time employee? If not, should the social media work be outsourced to a freelance individual or to an SEO company? This is a tough question that different businesses are each answering in their own ways today.

Take a closer look and determine for yourself.

These Types Of Businesses Should Outsource Their Social Media Marketing?

• Business to consumer businesses have a product to sell and do well on Social Media because they reach the people that would be interested in their product when they are just surfing around having fun on Facebook or Twitter. There are many great ways to bring items to market that consumers look on favorably if done right.
• Business to business marketing requires a bit more strategy. You need to strategically position yourself .You need to meet your potential customer where they are. With these markets you will want to build relationship, offer a great service and educate your potential customer on your business and offerings.  Keep it social, pushy sales will not work. If this is done right they will ask you for your services.
• Local companies are perfectly positioned to take advantage of the power of social media. You have the ability to target geographic regions, use local directories, target local area keywords and build you online friends, community and following within the community you live. Local businesses do well in the social media realm.
• Businesses with large inventories promote well with social media. If you hold meetings with different topics, sell many kinds of different product or many kinds of one type of product such as pawn shops variety store, online and ebay stores, social media can be a great way to get the word out!
• Highly regulated industries. These types of businesses again must focus on position, education and service but have a clearly targeted niche to market to.  If you know your demographics you can do very well. This takes finesse and should work within the bounds of your state or federal licensing.
• Restaurants and bars are recreational businesses and have tons of creative options. These businesses are social anyway and with social media you get to make irresistible offers and create great buzz around your business.

There you have it, multiple reasons to outsource your social media marketing.

Social Media, Video Media, Mobile Phone and Search Engine Domination when used properly will grow your business up to 500% or more.

If you found this helpful, make sure to get my FREE White Paper on How Businesses are Leveraging New Internet Marketing Platforms Like Web Video, Social Media and Mobile Phone to Acquire Customers and Build a Supportive Community and Tribe.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414 begin_of_the_skype_highlighting 386-643-4414 end_of_the_skype_highlighting

Or

Call 386-643-4414 begin_of_the_skype_highlighting 386-643-4414 end_of_the_skype_highlighting and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

Customers will always want to communicate in their preferred way. Choice has been – and still is – king.The majority of all people who communicate with vendors want to speak with a person. When you engage with your social media platforms [...]]]>

Successful Social Media 2.0 communicates with the Customers on their terms.

Customers will always want to communicate in their preferred way. Choice has been – and still is – king.The majority of all people who communicate with vendors want to speak with a person. When you engage with your social media platforms correctly, you are meeting your customers and potential customers on their terms and engaging them where they are at.

At the same time, other methods of communication such as video, IM and social networks are growing in importance and usage. Therefore, as you develop a unified communications plan, it is critical to gain an understanding of the preferred methods of communication for your particular audience.

If you meet customers on their terms, you will gain their confidence and you will keep their business.

Remember Social Media is the new word of mouth and building relationships and trust will insure business and referrals for your business into the future.

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

If you found this helpful, make sure to get my FREE White Paper on Leveraging New Internet Marketing Platforms and a Free Personal Consultation if you like.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.

According to a recent survey from Opus Research (http://www.empirix.com/news/press/2010/2010-11-17.asp),

55 percent of all respondents are already using social media to communicate with customers. Think about that and then think where you want your business positioned to profit from the social media boom in [...]]]>

Social Media Communication is growing faster than you think.

According to a recent survey from Opus Research (http://www.empirix.com/news/press/2010/2010-11-17.asp),

55 percent of all respondents are already using social media to communicate with customers. Think about that and then think where you want your business positioned to profit from the social media boom in the year to come.

Are you one of those who is adapting to the needs of your customers, both internal and external?

If your company isn’t taking social media marketing into consideration with the requirements of this changing market, it is likely that your competitors are.

Those organizations that do not move with the times will quickly be left behind.

Looking over the numbers from this month’s new Nielsen report, social media has clearly hit the global mainstream in the developed world, providing reason to believe that designing engagement around social media is becoming an increasingly normal path. Here are the three key points:

• It’s growing fast: Two-thirds of the developed-world’s Internet population visit a social media network or blogging site and the sector now accounts for almost 10% of all internet time. ‘Member communities’ (social media networking and blogging) has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and software applications. Time spent on social media network and blogging sites is growing at over three times the rate of overall Internet-usage growth, and in most countries the percentage of Internet time spent on social networks has doubled
• It’s going global: ‘Member Communities’ has taken a foothold in every major market from 50% of the online population in Switzerland and Germany to 80% in Brazil. Facebook has become the largest player on the global stage, dominant in many countries, yet localized offerings have won the day in many others.
• It’s growing up: Reflecting the other data we’ve seen here recently, Facebook’s greatest growth in global audience numbers as come from ages 35-49 and also enjoyed strong growth from the 50-64 segment.

Three points of advice that Nielsen offers to businesses and advertisers using social media apply equally well to nonprofits and echo the thinking in Working Wikily:

1. Advertising must be a conversation: advertising should be about participating in a relevant conversation with consumers rather than simply pushing ads on them
2. The tone of advertising must be more authentic, candid, and humble—because the goal in social media is for your message to spread by word of mouth
3. Advertising should be about adding value: friendships are about adding value to one another’s lives, and so should advertising on social media, such as the special offers and sneak previews on fan sites

If you found this helpful, make sure to get my FREE White Paper on Leveraging New Internet Marketing Platforms and a Free Personal Consultation if you like.

The White Paper Includes:

• How to Optimize Search Engine Results

• Engage Prospects and Customers on Their Turf (Social Media Networks)

• Mobile Marketing Strategy – Easy Affordable NOW!

• Automatic Follow-up System and Blueprint

To get my FREE Social Media White Paper

There are 3 ways…

Just go to http://www.socialmediapowerconsulting.com

Or

Text your name, email, and website to: 386-643-4414

Or

Call 386-643-4414 and leave a message

So Do it Now and watch the Social Media and Mobile Magic!

Follow this link http://www.socialmediapowerconsulting.com/services/ and check out the social media services. We offer full service social media marketing and consulting.