There is certainly still a role for traditional marketing practices for most businesses. The question is how to integrate them with social media marketing. Should these two divisions be handled by one marketing team? Should they be separate? How should money be delegated between the two? How can they compliment each other without being redundant?
Traditional marketing is rapidly changes and more people are using the internet everyday even for local business. So we look at how to integrate both for optimal results. After decades of honing your marketing strategies, it’s not so easy to drop the tried and true when social media marketing is still so unproven for your organization. Thing is the old tried and true methods aren’t working as well as they used to, if at all.
Integrate social media marketing incrementally as you begin to redirect some of your marketing budget that isn’t working anymore into social media, web video, mobile marketing and automatic follow-up. We start with keyword research, then we create, brand and optimize your website, blog and social media sites, making them very Google friendly and with the ability to capture leads, follow-up and communicate for you automatically. Next, we get you into the directories and search engines so you can be found. From there we use videos, blogs, articles, podcasts and special software to drive traffic to your sites.
Like any trade social media and internet marketing is no different. We have spent several years training on what and how to do it. It is time consuming and takes an expert to get good results. You will want to employ someone who is an expert and has been well trained.
It is not easy to know who to hire so if you found this helpful, make sure to get my FREE White Paper on Leveraging New Internet Marketing Platforms and a Free Personal Social Media Influence score.
• How to Optimize Search Engine Results
• Engage Prospects and Customers on Their Turf (Social Media Networks)
• Mobile Marketing Strategy – Easy Affordable NOW!
• Automatic Follow-up System and Blueprint
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