If the direction doesn’t come from the very top, managers, despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture.
Willingness to change is the new bottom line for every business today. Social media is the new word of mouth, but top management has to buy in before change can begin.
When management realizes the biggest benefit is the way customers and associates have interacted directly with each other via our social media pages. It’s great to see how willing people are to step in and help each other out. Social media pages when done right will feel like a community of people. This is why your company is out there using social media to begin with. No matter what business you are in your customers are using social media. The more you integrate social media the more opportunities you have to get customers, referrals and build long lasting social media relationships with them and build trust that generates more business. Social media is not part of your marketing plan you want to leave out, it just may be crucial to your companies success now and into the future
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